• Facebook Inc’s mobile advertising success offers a ray of hope for Internet companies trying to make money within the confines of the smartphone’s small screen.

    The social network’s 75 percent surge in mobile ad revenue in a span of just three months not only doused skepticism on Wall Street and Madison Avenue about Facebook’s business prospects, some say it could serve as a how-to guide for other Web companies navigating a world where the phone and tablet have fast become the screens of choice.

    Facebook’s “Newsfeed” ads, which inject marketing messages straight into a user’s content stream and are tailored for mobile devices, were the stars behind the social network’s stunning numbers on Wednesday.

    “You’re going to see a lot of companies transitioning and trying to emulate this model because it’s working so well. That’s why last night was a true watershed moment,” said Ben Schachter, an analyst at Macquarie Research.

    Internet company executives have long been concerned that mobile advertising is inherently less lucrative than traditional desktop PC advertising, due to the smartphone’s limited screen size and possible consumer resistance to a flood of ads on their devices.

    Companies from Google Inc and Yahoo Inc to upstarts such as Snapchat are searching for the right formula to monetize mobile services. While Google has developed a mobile ad business generating an estimated $10 billion a year in revenue, it remains much smaller and less lucrative than Google’s desktop search advertising. Analysts expect Google to generate $60 billion in annual revenue this year.

    That wholesale exploration of “native ads” – or marketing messages intended to blend with a users’ personal content, rather than stand out as an ad – has met with varying success.

    Twitter, which pioneered the concept of the in-stream ad even before Facebook, may also be well-positioned to benefit from mobile ads. “Sponsored” messages now pop up abruptly in the middle of streams of tweets, but analysts say the frequency is much lower on Facebook newsfeeds.

    More than half of the privately held company’s revenue will come from mobile ads this year, reckons Clark Fredricksen, at industry research firm eMarketer.

    Some are just getting into the game. This week, LinkedIn Corp, the network for business professionals, rolled out in-stream ads on mobile and PC versions of its service. Yahoo has experimented with similar types of ads, and acquired blogging hub Tumblr for $1.1 billion in May, in part to jumpstart efforts at developing new formats.

    But it’s Facebook, which a year ago had zero mobile revenue, that has most aggressively promoted its mobile advertising business to Madison Avenue – with seeming success.

    “Compared to other companies, nobody has come right out and said mobile is our sole focus now,” said Angela Steele, CEO of Ansible, part of advertising holding company IPG. “Facebook put all their eggs in one basket.”

    FOLLOWING SUIT

    One longstanding question has been how much tolerance consumers have for ads that disrupt their stream of content. Facebook said it has steadily increased the number of ads in the news stream without noticing a drop in user satisfaction.

    Facebook Chief Executive Mark Zuckerberg said on Wednesday that, on average, ads now account for 5 percent or one in 20 “stories” in the newsfeed. That ratio could now provide a baseline for calculating success, prompting other Web companies to raise the frequency of ads in their streams.

    “It wouldn’t surprise me if other companies would look at that and follow suit,” said Ansible’s Steele.

    Hussein Fazal, the CEO of AdParlor, which manages advertising campaigns on Facebook, guesses that the social network must have gradually opened the spigot, gauging user reaction and adjusting the stream all the while.

    They seemed to have hit on the right formula, but it’s one that differs across platforms, he said.

    “The reason Facebook can do it is, the rest of the content that’s there is so engaging that you don’t mind one out of every 20 ads,” he said. “If you have a newsfeed that’s not so engaging, and you keep seeing ads, then it doesn’t work.”

    Plus, the more ads in the stream, the less users will click on them, which can dampen ad prices, he added.

    Facebook’s seeming success on mobile devices contrasts with Google’s more gradual improvement in that area. The No. 1 Internet search engine has gradually managed to narrow declines in its overall ad rates from the mobile effect, but last quarter they reversed and went down again, disappointing investors.

    Google has avoided news stream ads entirely in its Google+ social network. Instead, its mix of mobile search ads, video ads and innovative formats such as “click-to-call” have delivered what RBC Capital Markets analyst Mark Mahaney estimates is a $10 billion annualized run rate for its mobile business, about four times as much as Facebook.

    But mobile has driven down the average cost of Google ads, and some industry watchers consider the transition a long-term threat to the search giant. But other analysts say recent changes to the way it sells ads to marketers, blurring the distinction between the mobile and PC, could help bolster rates.

    Tags: , , , ,

  • The Chinese cyberspies behind the widely publicized espionage campaign against The New York Times have added Dropbox and WordPress to their bag of spear-phishing tricks.

    The gang, known in security circles as the DNSCalc gang, has been using the Dropbox file-sharing service for roughly the last 12 months as a mechanism for spreading malware, said Rich Barger, chief intelligence officer for Cyber Squared. While the tactic is not unique, it remains under the radar of most companies.

    “I wouldn’t say it’s new,” Barger said on Thursday. “It’s just something that folks aren’t really looking at or paying attention to.”

    The gang is among 20 Chinese groups identified this year by security firm Mandiant thatlaunch cyberattacks against specific targets to steal information. In this case, the DNSCalc gang was going after intelligence on individuals or governments connected to the Association of Southeast Asian Nations. ASEAN is a non-governmental group that represents the economic interests of ten Southeast Asian countries.

    The attackers did not exploit any vulnerabilities in Dropbox or WordPress. Instead, they opened up accounts and used the services as their infrastructure.

    The gang uploaded on Dropbox a .ZIP file disguised as belonging to the U.S.-ASEAN Business Council. Messages were then sent to people or agencies that would be interested in the draft of a Council policy paper. The paper, contained in the file, was legitimate, Barger said.

    When a recipient unzipped the file, they saw another one that read, “2013 US-ASEAN Business Council Statement of Priorities in the US-ASEAN Commercial Relationship Policy Paper.scr.” Clicking on the file would launch a PDF of the document, while the malware opened a backdoor to the host computer in the background.

    Once the door was open, the malware would reach out to a WordPress blog created by the attackers. The blog contained the IP address and port number of a command and control server that the malware would contact to download additional software.

    Dropbox is a desirable launchpad for attacks because employees of many companies use the service. “People trust Dropbox,” Barger said.

    For companies that have the service on its whitelist, malware moving from Dropbox won’t be detected by a company’s intrusion prevention systems. Also, communications to a WordPress blog would likely go undetected, since it would not be unusual behavior for any employee with access to the Internet.

    In general, no single technology can prevent such an attack. “There’s no silver bullet here,” Barger said.

    The best prevention is for security pros to share information when their companies are targeted, so others can draw up their own defense, he said.

    In The New York Times attack, the hackers penetrated the newspaper’s systems in September 2012 and worked undercover for four months before they were detected.

    The attack coincided with an investigative piece the newspaper published on business dealings that reaped several billion dollars for the relatives of Wen Jiabao, China’s prime minister.

    Tags: , , , ,

  • Instagram skyrocketed in popularity as more and share photos via a mobile application. As a start-up which is very expensive purchased by Facebook apparently did not make Instagram lose ambition. Instagram sure will be bigger than Facebook.

    Facebook now has 1.1 billion users worldwide making it the largest social networking Worldwide. But they have a problem with the new user to hook a young age began to look at other services. In terms of feeling confident that Instagram can grow large if it is capable of growth right now.

    “By definition, if Instagram continues to grow in this position then yes, it would be even greater,” said Kevin Systrom in an interview with Fast Company. “Instagram will be the largest in the world.”

    In contrast to the explicitly Kevin so confident, Instagram founder fellow replied diplomatically. “I do not know, but it’s a good question. Basically there is no limit to the number so maybe one day we will match?” Mike Krieger said.

    Instagram is currently still far less than Facebook, but the number of users has exceeded Twitter. While the video recording feature that was recently launched is also more popular than Twitter’s Vine has attended first.

    Tags: , , , ,

  • The good news: Facebook (NASDAQ: FB  ) turned fabulously profitable in the just-reported second quarter thanks to a redesigned ad flow on mobile Facebook apps. Revenues jumped 23% from the first quarter to the second. Last year, the same comparison yielded just an 11% seasonal gain. The year-ago quarter’s net loss turned into a tidy profit.

    In response, share prices jumped more than 30% overnight and sit very close to all-time highs that were set during the stock’s IPO.

    The bad news: The ad assault is interfering with the user experience. A fresh survey (free registration required) from the American Customer Satisfaction Index shows Facebook dead last among online media sites in terms of user satisfaction. “Facebook users find the numerous changes to the site’s interface taxing,” says the ACSI. Twenty-seven percent of users surveyed complained that ads are ruining their Facebook experience these days.

    The ugly news: The good news may not last very long. Facebook had better dial back the ad blitz if it wants those disgruntled users to stick around.

    It’s a high-wire balancing act between monetization and user satisfaction. Lean too far in one direction, and you won’t make any money from those billions of page views. Err too far in the other direction, and those profitable page views will melt away as unhappy users find greener pastures.

    Don’t think it couldn’t happen. Facebook is not too big to fail. Unless the company strikes that crucial balance before it’s too late, we could very well see another mass exodus from one leading social network to another.

    Facebook itself killed MySpace by launching a better service in the same genre. Before that, MySpace trampled all over social pioneer Friendster in much the same way.

    And there are Facebook alternatives waiting to crush the current king at the first opportunity, believe it or not.

    Chief among these is Google (NASDAQ: GOOG  ) and its Google+ service, which benefits from tight integration with the world’s most popular search engine as well as with leading video site YouTube.

    Twitter sings a somewhat different tune but can fill many of the functions of a Facebook account. LinkedIn (NYSE: LNKD  ) is basically Facebook for corporate users and could very well expand into the consumer side of things if it wanted to.

    All of these alternatives offer fewer ads and a cleaner experience than Facebook. LinkedIn ties with Facebook at the least satisfied end of the ACSI survey; everyone else runs miles ahead. Yes, even the much-maligned Google+ “ghost town.” And even LinkedIn reports fewer ad-taint complaints than Facebook.

    That’s why I’d take this week’s Facebook share-price pop as a temporary boost, and not as a sustainable clean bill of health. The service currently leans far too heavy on the monetization side of the fence and runs a very real risk of finding out that the next era of social networking doesn’t include much Facebooking.

    So my bearish CAPScall on Facebook stays in place until Mark Zuckerberg and company adjust their strategy again. If you can’t keep your users happy, the money will very quickly cease to matter.

    One his incredible tech stock is growing twice as fast as Google and Facebook, and more than three times as fast as Amazon.com and Apple. Watch our jaw-dropping investor alert video today to find out why The Motley Fool’s chief technology officer is putting $117,238 of his own money on the table, and why he’s so confident this will be a huge winner in 2013 and beyond. Just click here to watch!

    Tags: , , , ,

  • Yahoo announced that it has launched its new 2013 Fantasy Sports app today, which brings a new design, and new features to the experience.

    One of the big new improvements is that it now features mobile drafting, which many will find tremendously helpful. It’s a lot of pressure to be at a computer during draft time.

     

    “Managers can now sign up, draft a team and win their league championship from their iOS and Android device thanks to new technology incorporated by Bignoggins Production, Loki Studios and the Yahoo! Sports mobile team,” a spokesperson for Yahoo tells WebProNews. “The app also now features mock drafting, to help fans prepare and get an edge on the competition.”

    Yahoo announced its acquisition of Bignoggins just a few weeks ago. They haven’t wasted any time.

    “And starting with football, for the first time ever, all of Yahoo! Sports Fantasy games will live under one mobile roof – the Yahoo! Sports Fantasy app – including basketball, hockey and baseball,” the spokesperson adds.

    According to Yahoo, the new app is faster than previous experiences. It also has free notifications.

    The app is available for iOS and Android.

    Tags: , , , ,

  • Website analytics company StatCounter have revealed its latest report covering global trends of internet access and software popularity. Dubbed ‘Internet Wars’ the report contains two major power shifts: in terms of mobile internet access Samsung has overtaken Apple whilst Chrome have has stolen Internet Explorer’s browser crown. See below for a full break-down of the report:

    Mobile: Samsung & Chrome lead the way

    In terms of mobile vendors the changes have been somewhat expected. 12 months ago Nokia was the number one vendor for connecting to mobile internet but they’ve now dropped to third place as Samsung overtakes Apple by a small margin.

    In terms of mobile browser usage the global market shows Android’s default browser out in front with 29% compared to Safari’s 25%; but in the US and the UK the Apple products are clear leaders – taking 55% and 48% of the market share respectively.

    This is a direct reflection of mobile OS trends where Android are ahead globally (38%, up from 26% last year) but with the US and the UK showing a pretty clear preference for the iOS. In the US Apple takes 55% and Android 39%; in the UK Apple gets 48% and Android has 30%. The UK also proves to be a bit of a hold-out for Blackberry – holding on to a respectable 15% of the market.

    Browsers & Operating Systems: Internet Explorer beaten, but Windows remains dominant

    The browser wars have seen Google overtake Microsoft’s Internet Explorer for the first time in June this year, with Firefox and Safari taking third and fourth place respectively. Chrome took 34% of the market, compared to IE’s 32%.

    StatCounter’s report also took in the balance of power with operating systems, showing Windows 7 actually increasing its internet usage share to 51% despite the fanfare-launch of Windows 8. And 12 years after its launch, Windows XP is still hanging in there with 21% of the global market, comfortably above Apple’s consistent third-place OSX (over 7% share).

    In the UK specifically Windows 7 still keeps its top-spot with a 49% market share, but – unlike in the global market – Mac’s OSX takes second place with 11%, beating out Windows XP’s 10% share.

    It was also revealed that despite reports of Facebook’s declining appeal amongst teenagers the site has still managed to increase its market share – at least in terms of referall traffic, the metric that StatCounter uses.

    Social media: Facebook still king, though UK has a soft spot for Twitter

    Worlwide Facebook has increased its referral influence from 61% in June 2012 to 71% in June 2013. Other social networks still barely register on this scale – with StumbleUpon falling from 9% to 5%, Pinterest taking the number two slot with 8% and Twitter taking up third place with 7%.

    In the US Pinterest had a far more dominant position, climbing to a healthy second place in terms of referral traffic with 22% of the market share compared to Facebook’s 52%; whilst in the UK it was Twitter that took the number two spot, with 16% of referral traffic compared to Facebook’s 62%.

    However, it should be noted that referral traffic – whilst a useful metric – is by no means the be all and end all of social media influence.

    A recent essay by Ethan Zuckerman for the Atlantic pointed out that whilst Facebook may dominate in terms of user figures, the influence it create tends to be fairly insular – with links spread amongst individuals that are already friends. Zuckerman counterpoints this with Reddit – which is far less popular in terms of actual user figures but might be considered more influential as it manages to  spread content amongst strangers, reaching further flung areas of the web.

    Tags: , , , ,

  • The Apache Software Foundation Announces Apache(tm) Mesos(tm) as a Top-Level Project

    Comments Off on The Apache Software Foundation Announces Apache(tm) Mesos(tm) as a Top-Level Project
    May 18, 2020 /  Internet Informations, Software

    The Apache Software Foundation (ASF), the all-volunteer developers, stewards, and incubators of nearly 150 Open Source projects and initiatives, announced today that Apache Mesos has graduated from the Apache Incubator to become a Top-Level Project (TLP), signifying that the project’s community and products have been well-governed under the ASF’s meritocratic process and principles.

    Apache Mesos is a cluster manager that provides efficient resource isolation and sharing across distributed applications, or frameworks. It can run multiple frameworks, including Apache Hadoop, MPI, Hypertable, Jenkins, Storm, and Spark, as well as other applications and custom frameworks.

    “It was our goal all along to see Mesos become a kernel of the infrastructure stack of the future,” said Benjamin Hindman, Vice President of Apache Mesos. “The project’s graduation from the Apache Incubator is recognition that the software is mature and has brought together a diverse community to sustain it in the future.”

    Initially created at the University of California at Berkeley’s AMPLab (the research center also responsible for the original development of Apache Spark) to manage resource sharing and isolation in data centers, Mesos acts as a layer of abstraction between applications and pools of servers. Mesos helps avoid the necessity of creating separate clusters to run individual frameworks and instead making it possible to optimize how jobs are executed across shared machines.

    Whilst in the Apache Incubator, Mesos had four releases, and established an Open Source community according to The Apache Way of governance. Additional improvements to the project includes its flexibility to support several application framework languages, and scalability that has been production tested to thousands of nodes and simulated to tens of thousands of nodes and hundreds of frameworks.

    Apache Mesos has proven to be reliable for use in production, and has already been adopted by several organizations for cluster management.

    “Mesos is the cornerstone of our elastic compute infrastructure,” explained Chris Fry, Senior Vice President of Engineering at Twitter. “It’s how we build all our new services and is critical for Twitter’s continued success at scale … one of the primary keys to our data infrastructure efficiency.”

    “We’re using Mesos to manage cluster resources for most of our data infrastructure,” said Brenden Matthews, Engineer at Airbnb and Apache Mesos Committer. “We run Chronos, Storm, and Hadoop on top of Mesos in order to process petabytes of data.” (Chronos is an Airbnb-developed Mesos framework as a replacement for cron, and an example of how custom frameworks can be developed on Mesos to leverage its resource sharing).

    “Community support for Apache Mesos is encouraging, particularly as more companies assess how they manage their clusters and look for more efficiency,” added Hindman. “Now that we’ve graduated, we look forward to continuing to grow the number of Mesos adopters and fostering an ecosystem around the project.”

    Availability and Oversight
    As with all Apache products, Apache Mesos software is released under the Apache License v2.0, and is overseen by a self-selected team of active contributors to the project. A Project Management Committee (PMC) guides the Project’s day-to-day operations, including community development and product releases.

    Tags: , , , ,

  • Features ‘Handwriting’ Simplify Use Google Translate

    Comments Off on Features ‘Handwriting’ Simplify Use Google Translate

    CALIFORNIA – Google is taking the handwriting feature in Google Translate. This feature allows users to write their own posts with hard letters like Japanese, Chinese, and Arabic, and then translated by their gadgets by Google Translate.

    Google reveals, this feature is provided for the traveler who currently travel to countries with languages ​​that do not use the letters of the alphabet or has complicated letters.

    Can imagine if a British tourist who was a walk to China and see the street names with writing that is not understood. With handwriting input features of Google Translate, its just write or draw a silly row of letters on his smartphone or tablet, and then stay translate into the desired language.

    “Handwriting feature allows you to translate phrases, even if you yourself did not know and did not know how to type the character,” said Google product manager, Xiangye Xiao, as reported by CNet.

    For example, you see the writing in Chinese characters, but you do not know how to type in the text. With Handwriting feature, you just need to mimic the shape of the piece and then translate it, “she added.

    Handwriting feature has been provided by Google in 45 kinds of language that are considered complicated character. Among them are Arabic, Chinese, Japanese, Laos, and Greece.

    Tags: , , , ,

  • Windows 8.1 Uninstall Facebook and Flickr

    Comments Off on Windows 8.1 Uninstall Facebook and Flickr

    Washington – One of the selling points of Windows Phone is a powerful social media integration and the ability to download photos from Facebook directly into the photo apps already available on Windows Phone. Microsoft implemented this functionality in Windows 8. But, it seems the company led by Steve Ballmer that will remove some of the functionality in Windows 8.1.
    Although the photo in Windows 8.1 application has been improvised with editing functions, the application has been releasing its integration with Facebook and Flickr as well as supporting delete pictures / photos on the network.
    Microsoft spokesman said the software manufacturer introduces Facebook and Flickr integration in Windows 8 because when it was only a few similar apps available. “But now there are many applications available and offers the feature to view photos on other services,” he said.
    Separation Windows 8.1 integration with Facebook and Flickr in fact reap disappointment. You see, Facebook has recently committed to build specialized applications Windows 8.

    Tags: , , , ,

  • Maxthon Partners with AMD to Offer Web Browser Optimized for Next Generation APU Chips

    Comments Off on Maxthon Partners with AMD to Offer Web Browser Optimized for Next Generation APU Chips

    Maxthon, a cloud-based browser, today released a new version of its Windows browser that uses a revolutionary new microprocessor from Advanced Micro Devices (AMD), significantly reducing power consumption while offering superior video performance. AMD’s new Accelerated Processing Unit (APU) leverages new technology to make transactions between the graphics processing unit (GPU) and the central processing unit (CPU) faster and more energy-efficient than ever before.

    “New chip architecture like AMD’s APU product is a clear signpost to where we believe the Web technology is heading: more happening in the chip and the browser serving as more of an open standards operating system,” said Jeff Chen, founder and CEO of Maxthon. “We’re proud to collaborate with AMD on such an exciting step forward.”

    The GPU handles the processing of rich media including graphics and video, while the CPU manages the heavy lifting of analytical and logic-based functions. Until now, communicating across these two units has depended on a serial data connection that processes millions of functions per second, often resulting in a sluggish and power-consuming Web experience.

    The partnership allows Maxthon to optimize the Windows browser for lightning-quick interaction between the APU to speed up video and graphics rendering, particularly using HTML5 standards for which Maxthon is the global leader in support. Among other things, the Maxthon Cloud browser is using OpenCL for lightning quick HTML5 video post processing to offer richer, faster video.

    “In the near future what we now know as TV will be mediated through a Web browser optimized for innovative technology like AMD’s APU processors,” said Karl Mattson, vice president of Maxthon International. “Among other things, that means the electronic ‘hearth’ of the TV in the family room will be freed to be available to any device connected to the Web running a browser like Maxthon.”

    About Maxthon

    Maxthon is an innovative software company that develops superior Web browsers that continue to set new standards for speed, security, simplicity and cloud features. It is available on the Windows, Android, iOS and Mac platforms. With offices in San Francisco, Los Angeles, Beijing, Shanghai and Hong Kong, Maxthon reaches a global community of users that tops more than 120,000,000 people each month in more than 150 countries.

    Tags: , , , ,